China's "Administrative Measures for Electronic Cigarettes" will be officially implemented on May 1.
First of all, the "Measures for the Administration of Electronic Cigarettes": It is explicitly prohibited to sell flavored electronic cigarettes other than tobacco flavors and electronic cigarettes that can add atomizers by themselves. This means that after May 1, fruit-flavored pods such as fruit, mung bean paste, and vanilla that are currently popular in China will be withdrawn from the market.
The domestic market of the electronic cigarette industry chain will be greatly affected, and foreign trade is the choice for electronic cigarettes to find another way out.
The editor-in-chief of Blue Hole Consumer analyzed according to the current e-cigarette situation: he said that 80% of e-cigarette specialty stores will need to find another way out, and the roads have not been "blocked."
"IT Times" reporter reported that a factory of an electronic cigarette brand in Shenzhen is stepping up the production of fruit-flavored pods, and it is expected to stop production on April 30. According to the monthly shipments of 70 million to 80 million, there are nearly 30 million boxes of shipments. Affected by the new policy, the current wholesale price of ordinary fruit-flavored pods has increased by 15%-20%, while the wholesale price of some popular flavored pods has exceeded the retail price of 99 yuan per box.
Fruity flavor is a very important reason for smokers to use e-cigarettes. If flavored e-cigarettes are withdrawn from the market, it will lead to a large number of e-cigarette smokers smoking cigarettes. The research and development of pods will focus on the flavoring of tobacco flavors. In the past, tobacco flavors were not popular, and the shrinking of the overall market for electronic cigarettes was inevitable. And will the ubiquitous e-cigarette shops become a thing of the past?