India is a country with more than 100 million smokers. The potential market for e-cigarettes is huge. However, as early as September 2019, the Indian government issued a ban on e-cigarette products.
The Medical Research Council of India has also adopted an e-cigarette white paper describing the hazards of e-cigarettes. The white paper mentions that e-cigarettes should be banned in order to ensure public health.
In fact, with the increasing evidence that e-cigarettes are safer and less harmful than traditional cigarettes, the use of e-cigarettes is on the rise, 79 out of 111 countries that implement e-cigarette control The state allows the sale of e-cigarettes with regulatory measures.
The form of control over e-cigarettes is moving from a comprehensive ban to a regulated sale. Data shows that when the use of tobacco products was banned during the first wave of epidemics, their illegal trade increased tenfold.
Recently, China, which is also a populous country, also officially included e-cigarettes in the regulatory system. Relevant data shows that cigarette sales in Russia and Japan have fallen by 43%.
The Philippines has also adopted a policy that uses e-cigarettes as a harm reduction measure and promotes them to curb smoking.
Malaysia and Indonesia already have relevant regulatory frameworks.
There are currently an estimated 19 million e-cigarette users in Asia with a large population. It is foreseeable that this number will continue to rise in the future, and it is wise to prepare accordingly under the general trend.
New Zealand is also using e-cigarettes as a replacement product that is less harmful than related products.